Created by Max Factory, the figma series was designed to bring your favorite characters to life with great attention paid to detail and artistic coloring. With a great emphasis on poseability and articulation, these figures often feature interchangeable face plates and accessories that allow for creative expression and flair for your own personal collection. 

Persona is a spin-off of the popular Shin Megami Tensei RPG video game series from Atlus, that has grown in popularity over the course of the numerous video game releases. This JRPG series contains elements from Shin Megami Tensei, but with a focus on taking control of a student who has to balance school, relationships, chores, and more, while also exploring supernatural elements that give the character special abilities. Persona has expanded beyond its video game roots to other forms of media like anime and has a popular merchandising presence as well.