No Plastic Sleeves: The Complete Portfolio and Self-Promotion Guide

A polished and professional portfolio―including both print pieces and an online presence―is more important than ever for photographers, graphic designers, and other creative professionals to make a great first impression and secure employment. This new third edition of No Plastic Sleeves has been thoroughly updated across all facets of portfolio production, including increased coverage on self-promotion, social media, branding, online promotion, new and updated interviews, case studies, and more. Including hundreds of photos, examples of successful design from both students and professionals, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, developing, branding, and promoting all the interconnected aspects of your total portfolio package, including teaching you how to:Objectively evaluate and edit your workDevelop a distinguishing brand concept and identityUnderstand and apply effective design strategies, including layout and sequencingDesign a tailor-made portfolio bookDevelop a comprehensive online portfolioDevelop printed promotional and professional materialsUtilize social media and self-promotion strategiesAlongside the acclaimed companion website, www.noplasticsleeves.com― featuring additional portfolios, resources, tutorials, and articles―Larry Volk and Danielle Currier offer an essential guide to portfolio design, development, and promotion. Read more