Madison Reed Radiant Hair Color Kit Plus | 2.5NNN Soft Black (Parma Black) | Maximum Gray Coverage | Ammonia-Free Salon Hair Dye for Long or Thick Hair

The Madison Reed Radiant Hair Color Kit Plus is our best-selling salon-quality color, now specially designed for long or thick hair. Made in Italy, this luxurious, ammonia-free formula provides 100% gray coverage, including for the most resistant grays, and delivers rich, multi-dimensional color that lasts. Infused with keratin, argan oil, and ginseng root extract, it nourishes and strengthens your hair while coloring, leaving it soft, shiny, and healthy-looking. The kit includes everything you need for flawless, full-coverage color at home, from two Radiant Cream Color tubes and a Conditioning Color Activator to a Barrier Cream, Cleansing Wipe, Cap, and Gloves. Crafted without ammonia, parabens, resorcinol, gluten, or titanium dioxide, it’s also cruelty-free and packaged sustainably. For the best results, stay within two shades of your natural color and pair with Madison Reed Color Reviving Gloss to refresh shine and Madison Reed Color Protecting Shampoo and Conditioner to help lock in your vibrant tone.

• MADE FOR LONG OR THICK HAIR: Designed with extra color and conditioner for full, even coverage from roots to ends—perfect for anyone with long, thick, or textured hair.
• 100% GRAY COVERAGE: Achieve rich, salon-quality color that lasts. Covers even the most resistant grays while leaving hair vibrant, soft, and healthy-looking.
• NOURISHING, AMMONIA-FREE FORMULA: Infused with keratin, argan oil, and ginseng root extract to strengthen and hydrate while coloring—gentle on all hair types.
• CLEAN, CRUELTY-FREE, MADE IN ITALY: Crafted without ammonia, parabens, resorcinol, gluten, or titanium dioxide. Never tested on animals and packaged sustainably.
• PRO RESULTS AT HOME: Includes everything you need for flawless color—Radiant Cream Color, Activator, Shampoo, Conditioner, Cap, Gloves, and more.