GEO: The New Rules of AI SEO: How to Get Your Brand Recommended by ChatGPT

GEO: The New Rules of AI SEO is the first book and in-depth research into how brands are discovered, remembered, and recommended by large language models like ChatGPT, Claude, Gemini, and Perplexity from a marketing point of view. Traditional SEO is no longer enough, in a world where users ask questions and machines generate answers, visibility depends on what the model already knows, not what search engines can crawl.This book introduces GEO (Generative Engine Optimization), a powerful new discipline in marketing for shaping AI memory and dominating prompt-based discovery. Read more